MrG

As social media becomes a larger facet of our everyday lives, the signal is beginning to drown in unprecedented amounts of noise. Now I get notified when a friend of mine confirms a friend on Facebook. Or that a business associate just ate a peanut butter sandwich on Twitter. None of which I care about. What is spam other than a message sent to me that I don’t want to receive?

In that sense, social media is nothing more than a way to get spammed by your friends. Over. And over. And over. It’s only a matter of time before we start to ignore the signal along with all that noise.

That’s where Simler can help. Because your home-stream consists of messages from your friends on topics you have said you’re interested in, spam is a thing of the past. If my friend insists on posting every day about Twilight, they won’t clutter my feed unless I have added the topic myself (called a “tag”). Problem solved—I couldn’t care any less about Twilight. But I do love the TV show “Modern Family.” So when my friend Danny says something about it, I can easily participate in the conversation without wading through friendly spam in order to do it. Problem solved.